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Challenges in the West, shinning bright in the East!

Southeast Asia-Indonesia has received huge funding from TikTok and continues to be the Shining Star of short videos!

TikTok has taken the world by storm, with over 100 million active users in Europe and the United States. However, TikTok is facing censorship in many European and American countries such as Italy and France, and even threatened with ban. In the name of protecting user data privacy and national security, the US government pressured TikTok to sell its business in the United States.

TikTok entered Southeast Asia with regulatory risks, but it shined in Indonesia and injected 100 million US dollars!

Faced with overseas regulatory pressures for many times, TikTok's advance in Southeast Asia is like a needle-feeling. However, the global short video trend triggered by TikTok has already caught fire, especially the new generation of Indonesia's enthusiasm for it, which far exceeds expectations, making a total 110 million TikTok downloads in Indonesia. The number of TikTok downloads became the highest in Southeast Asia, and it was once a world leader, accounting for 11% of global TikTok downloads.

A spokesperson for TikTok Indonesia said: “We are well aware that we have a great responsibility to the user community and require ourselves to a higher standard. We plan to take the next step, to upgrade software and hardware equipment in Indonesia in the next 6 to 18 months, and establish data centre, putting digital media advertisements on a large scale. With the current 110 million downloads, moving forward to a wider user coverage, and locking the goal of 130 million downloads. The initial investment is 100 million US dollars."

Another 5% of advertising revenue is allocated to promote the Internet celebrity economy

The most popular TikTok celebrity in Indonesia today is the 19-year-old Sandy Saputra. He used to be an unknown young man in a small town, but in less than a year, he has become a celebrity in Indonesia.

A year ago, he started uploading some short videos that he took to the TikTok platform. Most of the content was light dancing or lip-synching. But what he didn't expect was that he became popular in Indonesia almost overnight and became Indonesia's top celebrity with more than 13 million fans.

Examples of this overnight's popularity continue to be staged on TikTok. TikTok has successfully proved to the world that it is not only the best entertainment platform for everyone, but also has completely changed the lives of many people.

【Sandy Saputra, a 19-year-old young man from Jakarta, Indonesia, is one of the most popular celebrities on TikTok】

TikTok's important policies in the next stage of Indonesia:

• Strengthen the technology and top-level basic design of risk control capabilities to provide users with a safer and more reliable platform.

• Continue to open shopping carts for high-quality creators who can output short video content stably.

• Focus on promoting the Internet celebrity economy, create a new Internet celebrity economic model platform TikTok Cash, screen out potential traffic celebrities through the platform, and increase the traffic of celebrities by platform users’ 'Like & Follow', to increase the economic benefits of merchant brand distribution. In order to develop this huge business opportunity, TikTok will allocate 5% of its advertising revenue in Indonesia as the reward system for TikTok Cash users, so that more young people will work together to promote this new economic era and create higher value.

More reports on TikTok Cash:


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